ZEITHUML,V. A. <br/><br/>
Services Marketing,:Integrating Customer Focus Across The  Firm, 

 - 4th Ed, 
 - New York,  Mc Graw Hill Irwin,  2006. 
 - xxvii,708p,;ill,table,figure,picture,   Index,  25cm. 
<br/><br/><label>ISBN: </label>0-07-296194-5 
<br/><br/><label>Dewey Class. No.: </label>658.8(dc22)ZEI