LEHMANN, D.R. <br/><br/>
Analysis For Marketing Planning, 

 - 6th Ed, 
 - New York,  Mc Graw Hill  Companies,  2005. 
 - xii,249p,: ill,table, figure,picture,  Appendix &Index,  24cm. 
<br/><br/><label>ISBN: </label>0-07-286596-2 
<br/><br/><label>Dewey Class. No.: </label>658.802LEH