TY  - GEN
AU  - LEHMANN, D.R.
AU  - WINER, R.S.
TI  - Analysis For Marketing Planning,
SN  - 0-07-286596-2
U1  - 658.802LEH 
PY  - 2005///
CY  - New York
PB  - Mc Graw Hill  Companies
ER  -