PALMER, D <br/><br/>
Principles of Marketing 

 - 2nd Ed. 
 - Ohio  South-Western Publishing Co.  1991. 
 - vii,407p.: ill.; maps, pictures  IIndex  24cm 
<br/><br/><label>ISBN: </label>0-538-60437-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL