Basic Marketing 

 - 10th Ed. 
 - New York,  Mc Graw Hill Irwin,  2004. 
 - xli,; 714p,; ill, figure, table, picture   Glossary, Index,  28cm. 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>Dewey Class. No.: </label>558.8PER.