McDANIEL, C. <br/><br/>
Marketing Research Essentials. 

 - 3rd Ed 
 - Australia,  South-Western,  2001. 
 - xxiv,514p.: ill.:, figure, picture, table  Glossary & index  25cm. 
<br/><br/><label>ISBN: </label>0-324-02317-0 
<br/><br/><label>Dewey Class. No.: </label>658.83 McDA