JOHANSSON, J. K.  <br/><br/>
Global Marketing: Foreign Entry, Local Marketing & Global Management  

 - 4th Ed.  
 - Boston,  McGraw-Hill,  2006. 
 - xvi, 647p.: ill.; table, figure, picture  Index,   28cm.  
<br/><br/><label>ISBN: </label>978-0-07-296180-5 
<br/><br/><label>Dewey Class. No.: </label>658. 84 JOH