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  <titleInfo>
    <title>Global Marketing: Foreign Entry, Local Marketing &amp; Global Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>JOHANSSON, J. K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2006</dateIssued>
    <edition>4th Ed. </edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xvi, 647p.: ill.; table, figure, picture Index,  28cm. </extent>
  </physicalDescription>
  <classification authority="ddc">658. 84 JOH</classification>
  <identifier type="isbn">978-0-07-296180-5</identifier>
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