KELLER, K .L . <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 

 - 4th  Ed. 
 - Boston,  Pearson Education Ltd ,  2013. 
 - 590p.:  ill.;  figure,  picture,  index,  27cm. 
<br/><br/><label>ISBN: </label>978-0-273-77941-4 
<br/><br/><label>Dewey Class. No.: </label>135.3   KEL