KUMAR, V.  <br/><br/>
Essentials of Marketing Research  

 - 2nd Ed.  
 - New York,   John Wiley & Sons, Inc.   2002.  
 - xix, 553p.: ill.; figure, picture, table, chart,   Index, glossary   26cm. 
<br/><br/><label>ISBN: </label>0-471-41235-X  
<br/><br/><label>Dewey Class. No.: </label>658.83 KUM