ZIKMUND, G. W <br/><br/>
Customer Relationship Management: Integrating Marketing Strategy and Information Technology 

 - New York  John Wiley & sons  2005. 
 - xix,179p.; ill.; figures  Index  24cm 
<br/><br/><label>ISBN: </label>9812-53-054-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIK