TY  - GEN
AU  - ZIKMUND, G. W
AU  - Raymond McLeod 
AU  - Faye W. Gilbert
TI  - Customer Relationship Management: Integrating Marketing Strategy and Information Technology
SN  - 9812-53-054-1
U1  - 658.8 ZIK 
PY  - 2005///
CY  - New York
PB  - John Wiley & sons
ER  -