00286 a2200121 450000500170000008200160001710000160003324500250004926000390007430000230011394200130013699900150014920250629165350.0 a658.827 CLI aCLIFTON, R. aBrands and Branding, aNew York,bBloomberg Press,c2009. axvii, 284,: ill.;  2ddccBKS c6221d6221