SCHNEIDER,L.F. <br/><br/>
Marketing Essentials 

 - New York.  Mc Graw Hill,  2003. 
 - xxvii,771p.:ill.,figure,pictures,tables  index.  27cm. 
<br/><br/><label>ISBN: </label>0078303974 
<br/><br/><label>Dewey Class. No.: </label>658.8 SCH