Marketing, 

 - 6th Ed. 
 - New York,  Mc Graw Hill Irwin Education,  2000. 
 - xxxi.; 714p.; Ill.; picture  Glossary, & Index,  27cm. 
<br/><br/><label>ISBN: </label>0-07-365645-3 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR.