DOLAN, R.J. <br/><br/>
Marketing Management Cases, 

 - New York,  McGraw-Hill Irwin,  2002. 
 - viii; 499p: ill; Figure, Table,  25cm. 
<br/><br/><label>ISBN: </label>0-07-249980-X 
<br/><br/><label>Dewey Class. No.: </label>658.8 DOL