TY  - GEN
AU  - LEE, K.
AU  - CARTER, S.
TI  - Global Marketing Management: Changes, New Challenges and Strategies
SN  - 978-0-19-923942-9
U1  - 658.84 LEE 
PY  - 2009///
CY  - New York
PB  - Oxford University Press
ER  -