RAMASWAMY, V. S. <br/><br/>
Marketing Management: Planning, Implementation & Control 

 - 3rd 
 - New York,  MACMILLAN.  2002 
 - xi,737p.; ill.;   25cm 
<br/><br/><label>ISBN: </label>033393719 8 
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM