TY  - GEN
AU  - RAMASWAMY, V. S.
AU  - NAMAKUMARI, S.
TI  - Marketing Management: Planning, Implementation & Control
SN  - 033393719 8
U1  - 658.8 RAM 
PY  - 2002///
CY  - New York
PB  - MACMILLAN.
ER  -