KERIN, H. <br/><br/>
Marketing, 

 - 10th Ed. 
 - New York,  Mc Graw Hill Irwin,  2011. 
 - Liii.; 721p.; picture,  Glossary, & Index,  27cm. 
<br/><br/><label>ISBN: </label>978-0-07-352993-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 KER.