KAPFERER, N. J <br/><br/>
The New Strategic Brand Management : Advanced Insights and Strategic thinking 

 - 5th Ed. 
 - London  Konganpage  2012. 
 - xvi,492p.: ill.; figures  Index  24cm 
<br/><br/><label>ISBN: </label>978-0-7494-6515-5 
<br/><br/><label>Dewey Class. No.: </label>658.83 KAP