SHIMP, T. <br/><br/>
Advertising, Promotion and Aspects of Intergrated Marketing Communication 

 - India,  Cengage,  2013 
 - xxi,714p.; ill.; picture  Index  27cm 
<br/><br/><label>ISBN: </label>978-81-315-2824-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 SHI