TY  - GEN
AU  - SHIMP, T.
AU  - ANDREWS, J C.
TI  - Advertising, Promotion and Aspects of Intergrated Marketing Communication
SN  - 978-81-315-2824-2
U1  - 658.8 SHI 
PY  - 2013///
CY  - India
PB  - Cengage
ER  -