00345 a2200133 450000500170000002000220001708200120003910000140005124500290006525000130009426000370010730000480014470000190019220250629124256.0 a978-0-273-75243-1 a658 KOT aKOTLER, P aPrinciples of Marketing  a14th Ed. aBostonbMcGraw-Hill Irwinc2012. a136p.: ill.; figures, picturesbIndexc27cm aGary Armstrong