DUNN, S. W <br/><br/>
Advertising: Its Role in Modern Marketing 

 - 7th Ed 
 - London,  The Dryden Press.  1990. 
 - xx,780p.; ill.; table  Index  26cm 
<br/><br/><label>ISBN: </label>0-03-030748-1 
<br/><br/><label>Dewey Class. No.: </label>659.1 DUN