TY  - GEN
AU  - DUNN, S. W
AU  - BARBAN, A. et all....
TI  - Advertising: Its Role in Modern Marketing
SN  - 0-03-030748-1
U1  - 659.1 DUN 
PY  - 1990///
CY  - London
PB  - The Dryden Press.
ER  -