HAYES, M. H. <br/><br/>
Business Marketing, A Global Perspective, 

 - 10th Ed. 
 - New York,  Mc Graw Hill Irwin,  1996. 
 - xix.; 334p.; Ill.; picture,  Appendix,  23cm. 
<br/><br/><label>ISBN: </label>0-256-15976-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 HAY.