00313 a2200121 450000500170000002000180001708200140003510000150004924500550006425000120011926000330013130000270016420250629125351.0 a0 434 91859 8 a658.8 HAR aHART, A.N. aGlossary of Marketing Terms: Revised and Expanded  a3rd Ed. aNew York,bHeinemann .c1987 ax,219p.; bIndexc23cm