KOTLER, K. <br/><br/>
Marketing Management, 

 - 13th Ed. 
 - New York,  Peason Printice Hall,  2009. 
 - 816p.; Ill.; picture,  Index,  25cm. 
<br/><br/><label>ISBN: </label>13: 978-0-13-135797-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT.