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  <titleInfo>
    <title>Basic Marketing Research: Intergration of Social Media</title>
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  <name type="personal">
    <namePart>MALHOTRA, N. K.</namePart>
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    <publisher>Pearson</publisher>
    <edition>4th Ed.</edition>
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  <physicalDescription>
    <extent>720p.; ill.; pictures Index 23cm.</extent>
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