PERREAULT, D. W. <br/><br/>
Basic Marketing, A Global-Managerial Approach, 

 - New York,  Mc Graw Hill Irwin Education,  1996. 
 - xviii.; 733p.; Ill.; picture  Glossary, & Index,  27cm. 
<br/><br/><label>ISBN: </label>0-256-20982-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER.