TY  - GEN
AU  - PERREAULT, D. W.
AU  - McCarthy, J. E.
TI  - Basic Marketing, A Global-Managerial Approach,
SN  - 0-256-20982-8
U1  - 658.8 PER. 
PY  - 1996///
CY  - New York
PB  - Mc Graw Hill Irwin Education
ER  -