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  <titleInfo>
    <title>Essentials of Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>LASCU,D.N.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>CLOW,C.K.</namePart>
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  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Ohio</placeTerm>
    </place>
    <publisher>cincinati</publisher>
    <dateIssued>2007</dateIssued>
    <edition>2nd Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xviii,621p.:pictures,tables Index, 26cm.</extent>
  </physicalDescription>
  <classification authority="ddc">658 LAS</classification>
  <identifier type="isbn">1592602703</identifier>
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    <recordChangeDate encoding="iso8601">20250629133302.0</recordChangeDate>
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