COHEN, W. A. <br/><br/>
The Marketing Plan 

 - 2nd Ed. 
 - New York,  John Wiley & Sons,  1995 
 - xx, 337p.;  Index  27cm 
<br/><br/><label>ISBN: </label>0-471-18033-5 
<br/><br/><label>Dewey Class. No.: </label>658.802 COH