ETZEL, J. M. <br/><br/>
Marketing, 

 - 12th Ed. 
 - New York,  Mc Graw Hill Irwin Education,  2001. 
 - xxii.; 674p.; Ill.; picture,  Glossary, & Index,  27cm. 
<br/><br/><label>ISBN: </label>0-07-366031-0 
<br/><br/><label>Dewey Class. No.: </label>658.8(dc21) ETZ.