TY  - GEN
AU  - PELTON, L.E.
AU  - STRUTTON, D. LUMPKIN,J.R.
TI  - Marketing Channels: A Relationship Management Approach,
SN  - 0-07-289512-8
U1  - 658.84 PEL 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill Irwin
ER  -