COHEN, A. W. <br/><br/>
Developing A Winning Marketing Plan, 

 - 12th Ed. 
 - New York,  John Wiley & Sons, INC,  1987. 
 - 317p.; Ill.; picture,  Index,  25cm. 
<br/><br/><label>ISBN: </label>0-471-84529-9 
<br/><br/><label>Dewey Class. No.: </label>658.802 COH.