CZINKOTA, M.R. <br/><br/>
Global Marketing, 

 - 2nd Ed. 
 - New York,  The Dryden Press Harcourt Brace College Publishers,  1996. 
 - xxv;648p: Ill;Figure, Picture,Table,  Index,  26cm. 
<br/><br/><label>ISBN: </label>0-03-010649-4 
<br/><br/><label>Dewey Class. No.: </label>658.848 CZI