TY  - GEN
AU  - CZINKOTA, M.R.
AU  - RONKAINEN, I.A.
TI  - Global Marketing,
SN  - 0-03-010649-4
U1  - 658.848 CZI 
PY  - 1996///
CY  - New York
PB  - The Dryden Press Harcourt Brace College Publishers
ER  -