Marketing: Real People, Real Choices, 

 - 9th Ed. 
 - New York,  McGRAW- HILL,  2003. 
 - 594p,: ill.; figure   28CM 
<br/><br/><label>ISBN: </label>1-292-22108-9 
<br/><br/><label>Dewey Class. No.: </label>658.8 SOL