CATEORA, P. R.  <br/><br/>
International Marketing  

 - 8th Ed.  
 - Boston,   Irwin,  1993. 
 - xxiv, 776p.: ill.; table, figure, map.  Index,   23cm.  
<br/><br/><label>ISBN: </label>0-256-10513-8 
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT