TY  - GEN
AU  - CATEORA, P. R. 
AU  - HESS, J. M. 
TI  - International Marketing 
SN  - 0-256-01638-0
U1  - 658.848 CAT 
PY  - 1975///
CY  - Homewood, 
PB  - Richard D. Irwin, 
ER  -