KELLER, K. L. <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 

 - 3rd Ed. 
 - New Jersey,  Pearson,  2008. 
 - xxi, 692p.: figure, ill,; picture, table  Notes, index.  25cm. 
<br/><br/><label>ISBN: </label>978-0-13-233622-2 
<br/><br/><label>Dewey Class. No.: </label>380 KEL