ARENS, W. F.  <br/><br/>
Contemporary Advertising  

 - 11th Ed. 
 - Boston  McGraw-Hill  2008 
 - xl, 712p., ill., picture, table, chart, figure  Index  28cm. 
<br/><br/><label>ISBN: </label>978-0-07-352991-2 
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE