TY  - GEN
AU  - ARENS, W. F. 
AU  - WEIGOLD, M. F. & ARENS, C. 
TI  - Contemporary Advertising 
SN  - 978-0-07-352991-2
U1  - 659.1 ARE 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
ER  -