TY  - GEN
AU  - STRAUSS, J. 
AU  - EL- ANSARY, A. & FROST, R.  
TI  - E - Marketing. 
SN  - 81-7808-944-0
U1  - 658.0 STR 
PY  - 2003///
CY  - Singapore
PB  - Pearson Education, Inc. 
ER  -