ARENS, W. F.  <br/><br/>
Contemporary Advertising  

 - 5th Ed.  
 - Boston  Irwin  1994 
 - xxix, 658p., ill., figure, chart, table, picture  Index   28cm.  
<br/><br/><label>ISBN: </label>0-256-13412-x 
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE