@book{864,
	author = {MEYER, W. G. and KOHNS, D. P., HARRIS, E. E. & STONE, J. R.},
	title = {Retail Marketing: For employees, managers, and entrepreneurs},
	publisher = {Macmillan,},
	year = {1988.},
	address = {Califonia,},
	edition = {8th Ed.}
}