WALTERS. D. <br/><br/>
Behavioral Marketing: Delivering Personalized Experiences at Scale 

 - New Jersey,  Wiley,  2015. 
 - xxi, 229p.: ill.; figure, table  Index  23cm. 
<br/><br/><label>ISBN: </label>978-1-119-07657-5 
<br/><br/><label>Dewey Class. No.: </label>658. 872 WAL