TY  - GEN
AU  - GORCHELS, L. 
AU  - MARIEN, E. J. & WEST, C. 
TI  - The Manager's Guide to Distribution Channels
SN  - 0-07-142868-2
U1  - 658.84 GOR 
PY  - 2004///
CY  - New York, 
PB  - McGraw-Hill
ER  -